Research
Our work is all underpinned by evidence we have collected on what the public thinks about 'race' and racism and how they have reacted to messages we have tested.
Message test results
What can 20,000 people in England and Scotland tell us about attitudes to 'race' and racism and, more importantly, how might they be persuaded to think differently?
Language guidance
This practical guidance explores in detail how we can speak more clearly and powerfully about racism. Learn which words and phrases to embrace, and which ones to replace.
How the public sees 'race'
A unique, in-depth insight into patterns of public thinking on ‘race’, racism and racial justice, as well as explaining what lies behind them.
Racist Word of the Year
At its best, language can bring us together in shared humanity. But we also see how it can dehumanise and license racism and xenophobia. The Racist Word of the Year shows how words shape public and policy conversations and can divide us on racial lines –
What is systemic racism?
It is now normal to hear that racism is systemic. This is an important and essential truth and one worth holding on to, but what does systemic racism really mean?